A transcontextual exploration of an emergent narrative

Photo by, Flavio Obradovich



Seeking perspectives

suddiga Lights

"We have invested a quarter of a billion. Huh! I have no clue what comes out of it."

Peter Danielsson, Mayor of Helsingborg

(in Swedish)

November 10, 2020

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"The boom in diagnosis is a disorder of society. Not of the individual."

Katarina Bjärvall, Journalist and Author

(in Swedish)

June 9, 2020


Humanity is in a manufactured crisis of distraction with social media as a manoeuvre of banalities.

Mo Hamza, Prof. Risk Mgmt and  Societal Safety & Maria Tonini, Ass.Prof. in Global Politics

March 25, 2020


"For me there is no such thing as us and them. I am many We."

Lena Wetterskog Sjöstedt, Director Skånes Stadsmission

(in Swedish)

January 15, 2020


"I believe Eros is fundamental in business - a workplace needs attraction to thrive."

Wouter Torfs, CEO of Torfs, Author and Opinion maker

November 21, 2019

Orange Building

"Bring up the evolutionary 

purpose of the organisation in the board room - it will immediately be crushed."

Kristian Stålne, Senior lecturer and research scientist at Malmö University

(in Swedish)

October 11, 2019

styrelsepodden (kopia).jpg

"How do companies stay relevant in a complex and fast moving world?"

Lina & Petra, founders of Morphosis in Styrelsepodden

(in Swedish)

September 3, 2019


"The company as an entity is becoming obsolete for the welfare

of humanity."

Eugenio Moliní, Facilitator of organisational transformations

June 18, 2019


"We picture Arkatay as a living organism. If it had a voice - what would it say?"

Jonas Denvall and Klas Skogmar 

at Arkatay

May 21, 2019

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"We believe in an upgraded leadership embracing the dynamics of self management."

Karin Tenelius, Co-founder and

CEO of Tuff ledarskapsträning

(in Swedish)

April 17, 2019

osammanhängande Triangle

"I keep a note in my pocket of our company's values. Perhaps I should have one of my family too."

Mikael Åbom, CEO Fonus


(in Swedish)

October 8, 2020


"A strong purpose is crucial for a network based organisation. Ours is about life or death"

Alcoholics Anonymous

(in Swedish)

May 25, 2020


"While the industry chooses Autobahn, we travel the country roads "

Wiveca Almgren, CEO Magnihill

(in Swedish)

February 13, 2020


"I have never taken a job without having an answer to "For whom do we exist?""

Gunvor Engström, Professional board member and Entrepreneur

(in Swedish)

December 16, 2019


"The irony of postmodernism is the deconstruction of everything, except the market."

Lene R. Andersen, Author, publisher, futurist and philosopher

November 7, 2019

Image of I dreamt.jpg

"Corporate leaders are often their own greatest threat. Beyond big egos lays development."

Lena Gustafsson, Founder of Good Relations and Styrelsebalans

(in Swedish)

October 1, 2019


"When people talk about human capital, what do they mean? To me it sounds like cattle."

Finn Påhlsson, Owner and fourth generation of Pågens

(in Swedish)

August 29, 2019

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"The relevant company - from a profit machine for the few to an actor in service of humanity"

Morphosis at TEDx Slottsparken 


June 14, 2019

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"When I biked home that night and saw the balconies filled with flowers

- at that moment I knew we made a difference."

Marcus Wiberg, CEO Intersport

(in Swedish) 

May 10, 2019

Bild till samtal med Peter Strandbrink.j

"Corporate values - a benefit 

or a burden?"

Peter Strandbrink, Professor of Political Science, Södertörns University

(in Swedish)

February 14, 2019

Sports Stadium Säten

"Swedish sport associations are stuck in old structures and beliefs, that goes back to the days of Gustav Vasa."

Johan Stark, Secretary General of Swedish Basketball Association 

(in Swedish)

July 2, 2020


"Alignment is not a good thing in complex systems. Coherence is."

Sonja Blignaut, Founder of

More Beyond and partner

at Cognitive Edge

April 1, 2020


"Philosophy of life is about wholeness. It's not a buffet we may pick and choose from"

Cecilia Melder, Doctor of theology with focus on existential health

(in Swedish)

February 3, 2020

Abstract Architecture

"We need to leave our comfort-zone. Stop thinking "It is someone else's job to take care of it.""

Leif Linde, CEO Riksbyggen and

Chairman of Fonus 

(in Swedish)

December 9, 2019

Wolf Painting

"It was October 2012 and Netflix came out of nowhere. We did not see it happen."

Kent Olsson, Founder of Videomix and Owner of Hemmakväll

(in Swedish)

October 21, 2019


"Consumption is the meta narrative of our times. When you see through it, you stand alone."

Tomas Björkman, Author, Entrepreneur and Founder of Ekskäret

(in Swedish)

September 10, 2019

sense madsbjerg.jpg

"The most successful corporate leaders look at the world with a

sense of wonder."

Christian Madsbjerg, Author and Co-founder of ReD Associates

August 15, 2019

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"All corporate cultures need to nurture curiosity. When the odd questions no longer can be asked,

we stop evolving."

Olof Fransson, CEO Granngården

(in Swedish)

May 29, 2019


"To offer objectivity feels noble, it is the core of who we are at Prisjakt."

Linus Jonkman, People and Organization manager at Prisjakt

(in Swedish)

April 29 , 2019

Photo by Flavio Obradovich

Our contribution

In an era where linear thinking and fixed mindset slow down individuals and organisations, strategies and business plans tend to become inadequate. Through the understanding of fundamental human needs, we bring perspectives to help leaders, in any system, make sense of a complex and fast moving world.


With a shift in perspective, the reason for being unfolds and the white space between the purpose and the current business idea becomes visible. At Morphosis, we call this the Relevance Gap. In this open space lays infinite possibilities for an organisation to thrive, to become more relevant and valuable to the world.

A collaboration with us is a tailor-made journey. Together we explore the hidden potential of your organisation and discover the perspectives emerging when immersing into the lives of the many people with compassion and curiosity.  


Our philosophy

We believe the future belongs to companies driven by a higher purpose, rather than short term profit, contributing to the well being of humanity. 

We believe the world needs leaders perceiving themselves as small but indispensable parts of a greater context, being sensemakers and navigators of emerging patterns of change rather than executors of envisioned solutions. 

We believe companies, in order to justify their existence, need to embark on a journey of self-discovery. Answering questions of why they exist, who they are and who they need to become, serving the world with integrity. 

Born out of hope for humanity we created Morphosis. An aspiration to reframe the conversation of why companies exist and what it takes to stay relevant to the many people. Today. And tomorrow.



WE HELP YOU SEE ThINGS differently


Isabel Rescala

An avid kettlebell swinger and concert enthusiast who always looks out for new impressions - there is so much more to be seen and so many more stories to be heard.

 we are 


Maria Gedoz Tieppo 

A curious mind who constantly tries to make sense of the world around her and ultimately herself - whilst deep down knowing that life is more of a journey than end in itself. 

Lina Fogelberg


A visionary thinker with an ambition to move away from the banal short cuts in order to embrace the messiness and imperfection of life itself.

Maria Tonini

An equality igniter born in a small village in Italy, who chooses to explore the path less travelled - appreciating the value of taking risks and following ones's own passion.

Petra Trobäck


A reflective explorer who has spent most of her life challenging status-quo - finding beauty in the unknown.


We would love to talk to you. 

To begin a conversation, send us a mail.


+46 79 340 53 70


+46 73 232 15 11

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Morphosis      2018