A transcontextual exploration of an emergent narrative
Photo by, Flavio Obradovich
We live in an era where our familiar ways of achieving prosperity have become insufficient. An era in which the concept of Growth has been taken hostage by the “market” - an apparent authority and point of reference in our society. A definition of growth synonymous with unbridled expansion at someone else's expense, as if our resources were limitless and whose aggressive terminology - expanding geographically, conquering market share, beating competition, winning customers, bring to mind the battlefields of war. A broken definition we desperately try to mend by fancy prefixes such as sustainable, equal or social.
We witness an idea of growth insensitive to the symbiotic, infinite play of all living and deaf to the values being destroyed in its progress. Does it have to be this way? Or is it possible to open up, reframe and fill the concept of Growth with a meaning that serves humanity?
WE HELP YOU SEE ThINGS differently
Morphosis was founded by
Lina Fogelberg and Petra Trobäck.
Lina is a visionary thinker with an ambition to move away from the banal short cuts in order to embrace the
messiness and imperfection of life itself.
Petra is a reflective explorer who has spent most of her life challenging status-quo, finding beauty in the unknown.